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Access "MDM tools stealthily move forward in the shade of big data"

Jim Mortleman Published: 13 Oct 2012

You could be forgiven for thinking data management software vendors are bored with master data management (MDM). MDM isn’t the sexiest concept for their marketing departments, and following a flurry of activity related to MDM tools in the latter half of the last decade, most of the product hype these days seems to have moved on to topics such as “big data” and data virtualisation. In addition, MDM remains a fuzzy notion within many organisations, and that’s likely contributing to its reduced public profile. “There’s a lot of misunderstanding as to what MDM is all about,” said Clive Longbottom, founder of UK-based analyst firm Quocirca. “Most people look at MDM and think it’s just about cleaning up their customer records so they have one set of referential data. It’s not. It’s about finding out what matters to the business.” More on MDM tools and technology MDM technologies thrown into relief by Informatica and IBM acquisitions Learn how to develop an MDM strategy in seven steps Take a look at Gartner’s view of MDM and cloud computing For example, Longbottom ... Access >>>

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