Premium Content

Access "MDM tools stealthily move forward in the shade of big data"

Jim Mortleman Published: 13 Oct 2012

You could be forgiven for thinking data management software vendors are bored with master data management (MDM). MDM isn’t the sexiest concept for their marketing departments, and following a flurry of activity related to MDM tools in the latter half of the last decade, most of the product hype these days seems to have moved on to topics such as “big data” and data virtualisation. In addition, MDM remains a fuzzy notion within many organisations, and that’s likely contributing to its reduced public profile. “There’s a lot of misunderstanding as to what MDM is all about,” said Clive Longbottom, founder of UK-based analyst firm Quocirca. “Most people look at MDM and think it’s just about cleaning up their customer records so they have one set of referential data. It’s not. It’s about finding out what matters to the business.” More on MDM tools and technology MDM technologies thrown into relief by Informatica and IBM acquisitions Learn how to develop an MDM strategy in seven steps Take a look at Gartner’s view of MDM and cloud computing For example, Longbottom ... Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

What's Inside

Features

More Premium Content Accessible For Free

  • Networking keeps Heathrow flying high
    CWE_251114_ezine_23p-MED.jpg
    E-Zine

    In this week’s Computer Weekly, we go behind the scenes at Heathrow Airport’s new Terminal 2 to see the innovative network supporting operations. We ...

  • Coding for Kids
    Coding For Kids.jpg
    E-Handbook

    Get started with coding with this extract from Coding for Kids, which includes a 30% discount code for Computer Weekly readers.

  • The Technology Industry Survey 2015
    MS_tech_survey.jpg
    E-Handbook

    This is the fourth annual Technology Industry Survey, produced by Computer Weekly and Mortimer Spinks. This year, 3,408 technology professionals ...